Westwood has enjoyed an enriching career journey within the country’s communications industry, working in different portfolios and with different corporations over the past 30 years. A Bachelor of Science graduate and majoring in Microbiology from Australia’s La Trobe University, Westwood manages her own outfit which was formed in 2009. Westwood is highly selective with the choice of clients, working with corporations and people who firmly believe and appreciate the power of Public Relations, and who enthusiastically want to practise a holistic communications agenda. Before setting up her own outfit, Westwood was attached to renowned local PR consultancy, Asia Public Relations Consultants, which she formed with friends way back in 1989. Diverse clients representing varied industries, assorted communications objectives to serve different objectives and to reach a selection of audiences. From MNCs to GLCs and start-up local companies, from individuals to government agencies and heads-of-government, from NGOs to community educational programmes and even crisis-related exercises. Over the past 11 years, together with a team of partners and consultants, Westwood Consultancy has advised and counselled a select portfolio of reputable corporations-cum-brands like the
Communications Approaches and Tools
Informal discussion/interview sessions with the media where all editorial material has been prepared.
Dedicated sessions with selected media for more detailed information and also side stories.
Press Conferences & Launches
Programmes with bigger audience involved, with a few more spokespersons involved and with a larger audience in attendance.
Ground Events (Road shows & Exhibitions)
Effective events that showcase capabilities to a wide range of audiences with choice exhibits that give better understanding and appreciation of the subject and company at hand.
Write-ups sent to media for updates with no direct interaction or meeting with media.
Short statements pooled with others as part of a bigger feature story or contribution.
Paid space in various print publications and electronic media but contents are written in editorial and informative format.
Working with social media writers for dedicated clients’ write-ups, reaching their own select followers.