Constance Westwood
Westwood has enjoyed an enriching career journey within the country’s communications industry, working in different portfolios and with different corporations over the past 30 years. A Bachelor of Science graduate and majoring in Microbiology from Australia’s La Trobe University, Westwood manages her own outfit which was formed in 2009. Westwood is highly selective with the choice of clients, working with corporations and people who firmly believe and appreciate the power of Public Relations, and who enthusiastically want to practise a holistic communications agenda. Before setting up her own outfit, Westwood was attached to renowned local PR consultancy, Asia Public Relations Consultants, which she formed with friends way back in 1989. Diverse clients representing varied industries, assorted communications objectives to serve different objectives and to reach a selection of audiences. From MNCs to GLCs and start-up local companies, from individuals to government agencies and heads-of-government, from NGOs to community educational programmes and even crisis-related exercises. Over the past 11 years, together with a team of partners and consultants, Westwood Consultancy has advised and counselled a select portfolio of reputable corporations-cum-brands like the
- ATSA Architects
- Olympus Malaysia
- Invest Selangor Berhad
- Malaysian Communications and Multimedia Commission/Ministry of Communications & Multimedia
- PIKOM
- Perodua
- Rahsia Estates
- Commerce.Asia
Agile and Commited
To drive communications in current fast-changing, highly challenging landscape.
Cohesive and Exquisite
Client–Partner teamwork with campaigns and project management.
Demand and Strategic
Managers for people, services, and situations with tactical approaches.
Goal and Proven
Recognition and result oriented with track record.
Communications Approaches and Tools
Media Briefings
Informal discussion/interview sessions with the media where all editorial material has been prepared.
One-to-One Interviews
Dedicated sessions with selected media for more detailed information and also side stories.
Press Conferences & Launches
Programmes with bigger audience involved, with a few more spokespersons involved and with a larger audience in attendance.
Ground Events (Road shows & Exhibitions)
Effective events that showcase capabilities to a wide range of audiences with choice exhibits that give better understanding and appreciation of the subject and company at hand.
News Releases
Write-ups sent to media for updates with no direct interaction or meeting with media.
Commentaries
Short statements pooled with others as part of a bigger feature story or contribution.
Advertorials
Paid space in various print publications and electronic media but contents are written in editorial and informative format.
Bloggers/Influencers
Working with social media writers for dedicated clients’ write-ups, reaching their own select followers.